Why didn’t my blog make the shortlist?

By at 26 September, 2013, 3:52 pm

This is one question we get asked a lot. Unfortunately, we can’t answer it. We get hundreds of entries every year, and if we tried to give feedback to each individual blogger who entered, we wouldn’t have time to do anything else with our lives. And you know, we like talking about blogs, but we sometimes like to do other things too. So we feel it’s best all around if we continue to be mysterious about the ins and outs of how we arrived at our shortlist.

But we’re happy to share information about what criteria we look at when we’re looking over the entries. Generally, we consider the following:

  • What is the blog’s concept and how well is it executed?
  • How original and high quality is the content?
  • How consistently are posts published?
  • Is there evidence of reader engagement?
  • Do you want to keep on reading it, even when you’ve been looking at blogs for hours and your eyeballs are starting to melt?

A strong blog won’t neccessarily have to perform well on every one of those points to make the shortlist. At the end of the day, it’s really down to our personal preferences. We want to avoid honouring the same blogs year-in, year-out, so we look for diversity on our shortlist from one year to another. We also think a little bit about geographic diversity across the category (if every blog on the Food and Drink shortlist was a Newcastle restaurant blog, for instance, that probably wouldn’t go over so well.)

Every year we read many blogs that we absolutely love but which just don’t wind up in the shortlist. But having too many good blogs to tell people about isn’t the worst problem you can have. If you’ve missed the shortlist this year, better luck next time.


Categories : News
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Pingback » The Blogging and the Damage Done October 10, 2013

[…] the best online writing in the North”. There’s a nice section answering the inevitable, Why didn’t my blog make the shortlist?, some pretty impressive judges, and a list of previous winners (some of them even I have read and […]

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